Meta description tags are interesting creatures. Officially they have some (but probably not much) effect on your ranking, yet most SEO professionals will advise you to write one. Why? Because they let you have some influence on what users see in the SERPs (Search Engine Return Pages)- and who doesn’t like to have influence over [...]

It never fails to surprise me how many SEO professionals overlook the simple power of Robots.txt. It is a tiny thing that has a huge impact on your site- whether that impact is positive or negative is up to you.
Robots.txt is a file that search engine bots read before crawling your site. Bots use this [...]