Meta description tags are interesting creatures. Officially they have some (but probably not much) effect on your ranking, yet most SEO professionals will advise you to write one. Why? Because they let you have some influence on what users see in the SERPs (Search Engine Return Pages)- and who doesn’t like to have influence over [...]

Readability is something that most SEO professionals and SEO tools gloss over. They might give you a check mark, or a score, or tell you what level of education a user would need to understand your content, but they really don’t address what you should always have in mind when considering readability- your audience.
It can [...]