I’m tired of self-proclaimed gurus.
In our field, there are an ever-increasing number of ‘experts’ and ‘gurus.’  A quick search on Linkedin shows 45,000 gurus and 450,000 experts overall, with a ridiculous concentration around SEO.  Employers are even seeking out this level of hubris by adding the term to their job listings.  The graph below shows [...]

Is it the next big thing for optimizing on Google’s Caffeine?
Let’s travel down memory lane, as Rand shows us how the algorithm has changed over time, citing smaller or larger reliance on each of the below factors of SEO rank.

Domain Trust
External Links Anchor text
On page Keywords
Raw Pagerank/links

What immediately comes to mind for big algorithm changes [...]